How To Promote Your Blog Using Social Media

Trying to promote or boost your blog is not an easy thing to do, and you’ll encounter some obstacles along the way. Nothing is more discouraging than putting your best work online for all to see, only to check your stats and discover that few people are visiting your blog or website. Although traffic takes time and statistics aren’t everything, you’ve probably already started creating content to attract visitors to your website. Social media can be a powerful way to achieve this, and the following are some strategies for promoting your blog on the various platforms available.

1. Integrate social media into your blog Incorporating social media into your blog bridges the gap between your content and well-known social media platforms. Visitors to your blog should have a simple way to interact with it and share its content on social networks. You can do this using social media buttons that encourage reader interaction (Twitter follows, Facebook likes), social media logins that encourage readers to leave comments on your blog, share buttons that encourage readers to distribute your content, and so forth. Other blogs may have seven or eight social networking buttons, which is too much. Make sure your social media following is sizable enough. Your readers may become irritated by too many social media share buttons, which will reduce the number of shares. Additionally, using pointless social media widgets could make your page load slower.

2. Establish connections with other bloggers On your blog’s social media, you can leverage the influence of other bloggers. Read, retweet, and comment on other bloggers’ posts to show appreciation or acknowledge the expertise offered. Include the blogger’s handle or ‘@’ when mentioned. Although you can comment on a post directly, this method immediately informs the blogger who is commenting. You can also call on bloggers in your niche to contribute to your site as guests and then reciprocating the favor. This provides you with a chance for them to share and update content from your blog on social media. This is an excellent method to establish lasting connections with other bloggers.

3. Promotions on forums Many reputable forums in almost all genres forbid posting a link to your blog unless you have been an active participant and have responded to other members’ questions. Therefore, you should only use this social media blog advertising advice if you plan to invest much time in forums related to your industry. Enter “niche + forum” into the search bar on Google to find forums in your niche. Boardreader, a search engine for forums, is another option.

4. Try and social bookmark your blog posts Social bookmark your blog content on well-known websites with a sizable readership, like StumbleUpon, Digg, Delicious, and Reddit. But remember that this tactic has previously been abused to the point that social bookmarking is no longer as successful as it once was. You will need to put in a little extra effort to bookmark, like, comment on, or share other blog posts to establish a noticeable presence on social bookmarking sites. The internet offers many social bookmarking sites, but it is best to limit your usage to a select few and update frequently.

5. Post links to your blog on all of your social media accounts Go to the readers if they aren’t coming to your website. This includes sharing your blog entries as far and frequently as possible on social media. Please do not share them all at once for one week before disappearing the next. To encourage visitors to read a blog post, add a statement about it in your own words when you share it on social media sites like Facebook or LinkedIn. Always keep in mind to include a catchy photo with the post since most platforms show a thumbnail of the photo. You can use stock photos to accomplish this.